Welcome to the “Niche & Brand” resource.
Before you build your product, you need to build your foundation.
Niche marketing is pretty much the secret sauce behind some of the world’s most successful brands. Instead of trying to appeal to everyone, these companies pick a super specific group, focus all their energy there, and build something that resonates on a deeper level. Brands that get niche marketing right don’t just grab attention; they … Read more
Social media has totally changed the way brands connect with their audience. If you’re building a niche brand—maybe you sell handmade candles for book lovers or teach coding to kids—social media is one of the best tools to get your name out there without needing a giant marketing budget. I’m going to break down some … Read more
Picking a niche that actually has people ready to buy can feel a bit like guesswork at first. When I worked on my first online side hustle, I went through a lot of ideas before landing on one that people actually wanted. That’s where market research comes in. Instead of relying on gut feelings, some … Read more
Branding used to mean having a catchy logo and a memorable slogan. Now, with markets switching faster than ever and new trends popping up every quarter, keeping your brand fresh should be treated as a regular part of running your business. Adapting and expanding your brand isn’t just for big companies, either. Solo entrepreneurs, small … Read more
Standing out in a niche market isn’t always easy, especially when you’re up against established brands or other passionate small businesses. But building a real name for yourself is absolutely doable with the right strategies. I’ve seen firsthand how thoughtful positioning, and just a bit of creativity, helps set even the smallest brands apart. Here … Read more
Building a brand identity around your niche is one of the smartest moves you can make if you want to stand out and attract the right crowd. Whether you’re offering handmade candles, freelance web design, or unique digital products, a clear brand helps you tell your story and draw the audience that’s actually interested in … Read more
Finding your brand niche might sound simple at first, but it’s pretty easy to slip up on a few key things when you’re just getting started. I’ve seen a bunch of first-time entrepreneurs, creators, and even experienced small business owners get tripped up by some very common mistakes. Building a niche is all about carving … Read more
Building your online brand from scratch can feel a bit like trying to solve a puzzle with pieces scattered everywhere. I know firsthand how challenging it feels when you’re getting started, especially in a world where everyone seems to have a polished brand presence already. I’m here to share what’s worked for me and what … Read more
Picking out the perfect domain name is one of those things that seem simple until you actually start digging in. That name becomes the first thing people see when they visit your website, so getting it right is pretty important. Over the years, I’ve bought, sold, and launched a bunch of websites. Believe me, a … Read more
The process of picking a blog niche is honestly one of the most exciting and sometimes tricky steps when you’re starting a blog. A good niche helps your blog stand out, find the right readers, and gives you a pretty clear path to grow your online presence. With so many topics out there, it’s totally … Read more